Samantha Pfeffer

About Me

I am a social media and content creator with a degree in Media & Communication and a minor in Business Administration from Muhlenberg College. Over the past two years, I’ve gained hands-on experience developing content strategies, creating engaging social posts, producing short-form video, and shaping brand voice across platforms. I’m passionate about the ability of social media to build community, influence audiences, and communicate meaningful stories.

I currently work full-time at Lululemon, where I deliver exceptional guest experiences through deep product knowledge, personalized recommendations, and authentic connections. In addition to my guest-facing role, I serve as a Holiday Mentor, training and supporting new hires to ensure they feel confident, informed, and equipped to provide the same high level of service. I also enjoy taking initiative on internal projects—most recently supporting the redesign and organization of our break room to create a more functional, welcoming space for the team. These experiences have strengthened my leadership, communication, and collaboration skills, all of which enhance the creative work I do.

My interest in writing and storytelling grew significantly during college, where I took several writing and journalism courses. Despite early challenges with dyslexia, I discovered a genuine love for writing—especially creative storytelling and brand-focused copy. This perspective now fuels the work I do: crafting content that is thoughtful, approachable, and aligned with a brand’s identity.

I’ve always been a people person, energized by collaboration and creative problem-solving. I thrive in environments where teams brainstorm openly, share ideas, and work together to bring concepts to life. With my background in journalism, customer experience, and content creation, I bring a story-driven approach to social media—one that blends creativity, clarity, and strategy to help brands communicate what they stand for.